Your company brand is an investment not an expense and far too valuable to consider it otherwise!


So why do so many businesses ignore this fundamental fact?


Find out more about Savant Brand Design   

Branding

So, what is a brand and how can I get one?

... more importantly, how will it benefit my business?


Firstly, understanding the term. Branding is a word often used by designers, advertisers and marketers, but what does it actually mean? Branding is a collective term that encompasses a range of things. A brand is not a logo but your logo is part of your brand.
What is brand?
The perceived emotional corporate image as a whole.
What is identity?
The visual aspects that form part of the overall brand.
What is a logo?
A logo identifies a business in its simplest form using a mark or icon, text styling etc.

Good, strong branding is invaluable.

Good, strong branding will remain with your customers and they are more likely to remember your business and return to you in the future. More importantly, a strong company image will remain in the mind of potential customers - it is all about having a strong visual presence in the market place. A branded business is more likely to be seen as experienced in their products or services, and will generally be seen as more reliable and trustworthy than an unbranded business. It also provides an image of size and establishment, which can be especially important when a customer wants reassurance that you will still be around in a few years time.

In short, branding is the base from which to build your business identity. All too often, this fundamental aspect is overlooked or not considered important, which couldn't be further from the truth - It is from your brand that you build your business as all visual and emotional elements rely on it.

Savant Brand Design

Savant Brand Design  Brand Design

Good, strong branding remains with your customers, making it invaluable.

Savant Graphic Design

Savant Graphic Design  Graphic Design

What is the one thing that will set our clients apart from their competitors?

Savant Web Design

Savant Web Design  Website Design

By its very nature, your website should be capable of standing and competing on the global stage.

Resources

Our resources page provide additional content such as Savant Download Centre and External resources of benefit to your business.

Our Five Cents Worth

Not a Blog! Just a place for us to add our 5c worth. This content may or may not have anything to do with business but stuff we find interesting.

Selection of Work

By no means a complete selection but will provide some insight to what we do. This selection incorporates Brand, Graphic and Web examples

Extraordinary performance and outstanding quality are not always a function of price!